The future digital Marketing Strategies
It feels like Internet marketing changes every single day. New Growth hacks emerge, and old tactics fade off very quickly. What’s the future of digital marketing strategies?
Our daily practice shifts because consumer behaviour shifts every single day. Marketers, entrepreneurs get tired. Everyone asked, what should I do for more ROI? How I optimize the conversion rate? How my ads go viral ??
People are ignoring the same ads they’ve seen multiple times. Even people start ignoring your old lead magnet (E-book or another thing).
We are a digital marketing company, and we saw both sides of digital marketing. We are not only a digital marketer, but we are also entrepreneurs and consumers. We saw marketing as marketers’ point of view, an entrepreneur’s point of view and a consumer point of view. And thankfully, we found there are some tactics constant. Some principles will continue to stick around despite how often the tactics change. The future of online marketing will be different. This is the combination of the most successful techniques of the past mixed with the growing need and consumer behaviour.
Hey guys, welcome back to another blog. My name is Indradip Ghosh.
Today I will go to discuss with you the future of digital marketing. How digital marketing looks like in 2020? As digital markers, do you need more
skill or as an entrepreneur, what should do?
We will discuss all those things. Sit comfortably and read our blog wisely.
- Content Marketing:
i) Video marketing: Okay, before we start the point, I want to ask you some questions. Comments the answer now.
How many blogs do you think there is no web?
There are at least 1billion blogs and do you know whats the current population on our earth? Roughly 7 billion. So the calculation is one blog for every seven people.
That’s too much, right ?? Still blogging is a good idea? I think not. We don’t need another marketing blog. Ther So, what should we do? Why not create more visual content. According to some great experts, 82% of internet traffic will come from videos. That’s huge, right ?? So, what’s your video topic? Did you start making videos are not?
Let me comment below and even share your youtube channel link too. Let me go more in-depth with some statistics.
a) 45% of people watch more than an hour of video on Facebook or youtube every week.
b) Video marketing in an email increases the click-through rate of 63%
c) Video shared on social media 1200% more than images and text combination.
d) 64% of consumers are more likely to buy the product after watching the video. e) 85% of Facebook users watch videos with the sound turned off.
Still not impressed ??
Okay. I have some more for you. Videos on Instagram get 2x the
engagement videos on other social media platforms.
So, start video content. We don’t know what happens tomorrow.
ii) Podcast marketing: This is one of the essential things in 2020
marketing world. Nowadays, the podcast is more easily go viral. Most podcast listers are age 18-44.
45% of podcast listeners are college students.
In India, podcast listeners increase two lakh to 15 lakh.
We believe in a country like India; the potential audio market is enormous.
Maybe bigger the video market. Who knows the future? Start making a podcast if you do this for the next 6months if a brand’s life will change. Trust me, guys. Create genuine, helpful content, share on social media. Your brand awareness will increase. That’s a promise.
2. Marketing channel: What’s the current marketing popular channel? Of course, Google ads. Google gets you more clicks, then what’s next? Facebook ads, SEO marketing, content marketing step by step. Now I have a question for you, are you an ad expert? Do you know how to generate ROI in facebook and google ads? If no, then guys, you are maybe wasting your time.
Now let me ask you another question? Whats channel provides the most significant ROI for companies?
Right. Conversion rate optimization. This is one of the sexiest things we ever found at Reliable. Companies are making millions of dollars in profit using Conversation rate optimization. Are you comfortable with A/B testing?
If you don’t, then start learning guys before its too late. Conversion optimization out of all the marketing channels provided the most significant ROI but the smallest Investment by far.
If you boost your conversion rates by double, what does that mean to your paid advertising? Your SEO ? or your content marketing? You can spend more, and these channels will become expensive, it doesn’t matter you will like it or not, paid ads will keep going up because it makes you more money. So, if you are don’t optimize your conversions, you’re going get slaughtered by all your competitors.
There are significant trends in digital marketing. Still, most agencies do not tell you A/B testing, optimization, personalization, because most of the people do know about it, and those agencies want more money. So, start learning those things fast.
Tools you can use: SEMRUSH, Link, explore my MOZ. Those tools give you more insights.
3. SEO marketing: You don’t need more high ranking to get clicks. After some years of research, we found some incredible tips for you. If you don’t know how you improve your CTR, Read our old blog. I think SEO still one of the best futures of digital marketing strategies.
I. Look for keywords that have less than a 5% CTR
Ii. Make sure that the keywords that you rank for are in the title tag within the content
Iii. Once you make changes in your meta tags and content, have google re-crawl your site. Those are the essential things in your blog’s SEO or website’s SEO. If you don’t do this, whats the hell are you doing? Well, good luck with your SEO ranking, man. Here are some keywords that boost your CTR.
List- related number
After writing a blog, go to search console, go crawl request. Thirty days later, you will get your result. Google is looking for user signals. That’s the best way to rank your blog because, in 2020, the competition will more increase.
4. User Matrix: Did you know of Facebook, Instagram, LinkedIn? What is the number one matrix that they look out if a post should go viral? Whats you think. Let me comment below.
Right Comments. The more comments you get, the more your post go viral. Just give it a try.. Go to our Instagram handle, @reliabledigitalservice, then go to a job, write comments on there, you can write whatever you want, we will reply to your comments too. I guarantee you, after some days later, the post will go viral. Soon it will become one of the more essential things; you will ever found. Apply that future of digital marketing strategies.
5. Create Brands:
Brands are the solution, not the problem,” Mr. Schmidt said. “Brands are how you sort out the cesspool.” Ex-CEO Google
Brands are the future. If you are doing some regular business, it doesn’t matter what it is; try to apply those things, you don’t need a considerable amount of money. You don’t need to build a brand like an amazon, Uber or
Facebook, try to make a brand within your niche, and you’re a leading player.
After creating a brand, you need to push your brands using digital marketing. I don’t care. Its SEO, Pay per click, choose whatever you don’t, Otherwise, people forget you quickly because, in 2020, the competition will become higher.
Follow those rules to create a brand, and what should do you after creating a brand, those points are helpful from all aspects.
a) How many times can people see you?
b)Are you continually doing email marketing to get people back to your site?
c) Are you doing push notification?
d)Are you doing things like messenger bot?
All those things help you to generate more visitors on your website or blog.
After writing a blog, put your content everywhere, Facebook, Linkedin, Quora, which also helps you to increase your brand reputation.
Here are some tips for your brands :
● Email marketing
● Use push notification using with email marketing
● Use chats, especially on platforms like Facebook.
● Use Google tools like correlate with helping potential customers before they need help that’s similar to your keywords. People want to make money, but you don’t make money by making more money, you make money by helping people and help them solve their problems. Put other people first and eventually, you will build a bigger brand. Still, they are too effective for your future digital marketing strategies. Apply those techniques now.
6. Focus on conversion: In the future, traffic is not everything. The original formula in the future is traffic plus conversion cubed eco-success. The more you focus on conversions, the better off you guys are going to be. You won’t able to do a lot of the marketing technique that you’re using right
now unless you focus on conversions. This is one of the most important things for the future of digital marketing strategies.
7. Personalize your experience: When you start personalizing your customer, you will get a different result. Old CRO techniques will not work in 2020. Like an interactive quiz, pop up notification, those things are used, everyone. Soon it will not works for you.
When you start personalizing that experience start chatting, you will notice you can adapt what do to each person. When starting those things with every single person, you will see the conversion lifts because then you’re getting data on everyone, and you know the lead type, the quality and even what they thought about your conversation.
If they raise their amazing conversation, do you think you have a higher chance of converting that person? Of course. Do you know chat is responsible for 28% of our sales?
But those things are not everything. Also, use a product tour. Use different animation, do you know, even companies like google use product tour?
Experts believe that product tour will increase by 13% of sales. Animated your check out page, use animation when you describe your products. It will help you a lot. All those things will become more effective in the 2020 Digital marketing world. Apply those things before its too late. We will be going to see a lot of things, like using AI and machine learning also. I hope you guys understand whats the future of digital marketing strategies. What do you think? What’s your marketing strategy in 2020. Let me comment below. If you need any help, we will be happy to help you. We will see you guys next blog. Much love